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I am working on a business plan for starting up my own business. I am about half way through, but have not settled on a name. I am sorta fumbling.
I already have a business license that i have been working under for the last 7 years, but i have been a private contractor, and the only people that see my business name are the tax preparers.
As it stands i am.. " Dr. Jeanna Marie: Rehab, Fitness, & Therapy.
This is a little bit of a mouthful, and may not look good on a big sign on the front of the building.
One of the options i was thinking about was.
East Side Community Physical Therapy..
then maybe my name and title as a sub-title. I want to stay with the Dr. part some how, because i hope it would help me get more business, not many PT's have the D yet, and i would need any advantage i would get.
I was going with East side, because that is wher i want to work (it keeps me close to home and keeps the overhead down). I was thinking neighborhood physical therapy, but i was told that might put of people that live in other neighborhoods. I do really want to be a part of my community though and give services to underinsured patients, etc. That is part of the whole reason why I am trying to start the whole business. That and my family is growing so big i dont think i can afford them any other way.
Any feedback would be appreciated.
I already have a business license that i have been working under for the last 7 years, but i have been a private contractor, and the only people that see my business name are the tax preparers.
As it stands i am.. " Dr. Jeanna Marie: Rehab, Fitness, & Therapy.
This is a little bit of a mouthful, and may not look good on a big sign on the front of the building.
One of the options i was thinking about was.
East Side Community Physical Therapy..
then maybe my name and title as a sub-title. I want to stay with the Dr. part some how, because i hope it would help me get more business, not many PT's have the D yet, and i would need any advantage i would get.
I was going with East side, because that is wher i want to work (it keeps me close to home and keeps the overhead down). I was thinking neighborhood physical therapy, but i was told that might put of people that live in other neighborhoods. I do really want to be a part of my community though and give services to underinsured patients, etc. That is part of the whole reason why I am trying to start the whole business. That and my family is growing so big i dont think i can afford them any other way.
Any feedback would be appreciated.
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Anchorage
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Re: Name for Business
Wed, June 24, 2009 - 1:15 AMFor whatever my subjective impressions may be worth:
"Dr. Jeanna Marie: Rehab, Fitness, & Therapy" is good.
"Dr. Jeanna Marie - Physical Therapy, Rehabilitation, & Wellness" with the "Dr. Jeanna Marie" stacked atop the "Physical Therapy, Rehabilitation, & Wellness" might convey more completely (and with perhaps a slight shade more a professional aura) the services available. Thusly (except for the dots -tribe's format does not allow centering by hitting the space bar):
...................Dr. Jeanna Marie........................
Physical Therapy, Rehabilitation, & Wellness
.................MediCare Accepted......................
"Fitness" works yet there is faint sense of Darwinian struggle about the term and it is perhaps a bit vague. If you want to have distance from "wellness" (a term I think says more about the whole person and health) then perhaps "Sports Fitness"?
Without qualifying the term "Therapy" it may not be obvious at a glance what is meant to average normally-functioning folks and moreover you could have quite range of mentally ill people coming in and then becoming distressed &/or angry when it is delicately explained to them the therapy you offer is not the type they most need.
Seems to me that having the sign up in the east side community would make saying East Side Community on the sign a bit redundant, and including the term Community can sound somewhat like an agency operated by a nonprofit on contract with the municipality.
Adding "MediCare accepted" as a third line in smaller font size below the other two lines would insure (no pun intended) a steady stream of clients coming though the door, but could your practice survive financially if you are mainly seeing folks on MediCare? The reason most places refuse to accept folks on MediCare is that it pays so poorly compared to regular insurance and out-of-pocket, no?
Might want to check if you are required to qualify the "Dr. Jeanna Marie" with an "M.D." or "Ph.D" or whatever following your name for legal liability reasons regarding practicing medicine and so on.
Best of luck with the new venture!
